Analytics Glossary

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This is a glossary of analytics metrics reported by SearchStax Studio.

Description	Example
Total Searches	Total Number of Search Requests in the selected time interval. These include searches with results and searches with no results
No Result Searches	Total Number of Searches that resulted in zero results.
Searches with Results	Total Number of Searches that resulted in 1 or more results being shown to the user
Impressions	Results shown to the user as the result of a search
Hits	Number of items that match this search.
Total Searches with Clicks	Total Number of Searches with at least one click on a result item.
Total Clicks	Total Number of clicks on the Search Results that were shown to the user
Click-Through Rate	Click-Through Rate is the percentage of tracked searches that generated at least one click on a result. Mathematically it is (Number of searches with at least 1 click / Total Searches) * 100
Searches with Clicks	Total Number of Searches that resulted in a Click Through Event
Avg Click Position	Average of the positions of the impressions that were clicked in the list of results
Average Search Latency	Average Latency across all Searches
Total Sessions	Total number of user sessions when a search was fired. A user can execute multiple searches in a session.
Searches per Session	Number of Searches per session. Mathematically, it is Total Searches / Total Sessions
Search Exits	The number of searches made immediately before leaving the site
% Search Exits	Search Exits / Total Unique Searches
% No Results	Percent of Total Searches that produced zero results.
MRR	Mean Reciprocal Rank. The average of 1/Click Position for all click-through events. It normalizes the score to the range 0 to 1, with 1 being best.
Total Impressions	Total Number of Impressions shown across all searches
Total Clicks	Total Number of Clicks that were made on the shown impressions
Item Click-Through Rate	Percentage of Total Impressions that received a click-through event. Mathematically, it is  (Total Clicks / Total Impressions) * 100
Searches with Related Searches	Number of total searches that offered at least one Related Search.
Related Searches with Clicks	Number of Related Searches that were launched by the search user.
Related Searches Click-Through Rate	“Related Searches with Clicks” divided by “Searches with Related Searches” x 100.